There’s Too Much Disposable Fashion on the Market.

The big manufacturers all follow the same formula: produce cheaply, consume quickly. And by tomorrow, the item is already out of trend.

We’re taking a stand against that. We want high-quality fashion with designs as unique as you are—for people who use their clothing to express their individuality.

We asked ourselves: what could be more creative, more unconventional, and have a stronger sense of identity than an artist’s work? Art is the purest expression of individuality. And with it, we are bringing something truly unique to the fashion market: carefully selected, limited-edition artworks printed on textiles, available exclusively through us.These pieces come from artists whose works, until now, have been seen by only a few—like a hidden street art mural in a pedestrian alley, a one-of-a-kind cartoon painted on a surfboard, or a breathtakingly intricate tattoo adorning a client’s back in a tattoo shop.

Over time, we will introduce many of these distinctive designs. And with each one, artists will have the opportunity to share the story and meaning behind their selected works with people around the world—while being fairly compensated for their creativity. This is how we envision building a global community that transcends borders.

For this reason, we collaborate only with carefully selected manufacturers in the fashion industry—professionals and companies that share our belief in quality over quantity. Moving away from mass production, they align with the philosophy that defines THE ART LABEL.